The World’s Greatest Sneaker Show, Brooklyn’s Sneaker Con, opens at the San Jose Convention Center in Downtown San Jose celebrating 10 years of a never-ending world tour. For sneakerheads visiting Sneaker Con on foot and skateboards, the Convention Center is served by VTA Convention Center Station and surrounded by iconic San Jose landmarks from the Circle of Palms Plaza to Circle-A Skateboards & Coffee. Below is a weekend program co-produced with #SneakerNet.
4:30p Mr. Demone Carter brings Mr. Will DeBord and Mr. Bobbito Garcia to the Sneaker Conversations stage to unlace 1987 as a cultural pivot to new points of demand in NYC sneaker culture. Writing in 2003, Garcia said simply, “the game changed after 87”. A legendary NYC innovator in athletics, music, fashion, and media, Bobbito’s critically-acclaimed history “Where’d You Get Those?: New York City Sneaker Culture, 1960-1987” about of a wave that receded as Nike, Jordan 2, Air Rev, and Air Max tsunami flooded global marketplaces in 1987.
5:00p Director Bobbito García screens his autobiographical “Rock Rubber 45s” at Sneaker Conversations Stage inside the San Jose Convention Center to close Day 1 Sneaker Con Bay Area.
9pm Doors Open: Snow Beach Cafe presents DJs Bobbito and Jahbaz for the 21+ at Bar Bar directly across the street from the San Jose Convention Center. Hear sets organized around one of the most innovative places and eras of all time: New York City in the Eighties, particularly 87-88.
Jahbaz tells stories when and where he got those and the People, Places, Songs, and Sneakers behind Jason Famous Beats x Justice System’s Summer 2019 Single “87-88”. For example, Diadora High Tops With The Blue Rims.
Learn more about the People, Places, Songs, and Sneakers below or on SoundCloud.
Roxanne Shante / “She had a very distinct voice. Extraordinarily distinct voice. Higher pitch, obviously, but really she’s just a slashing tongue. Smooth but slashing. She had this knife’s edge to her sound and what she said. She rode the beat so well, always rode the beat so well.”
Run DMC / “One of the greatest if not the greatest – one of the most important if not the most important – bands of all time, any genre”.
LL Cool J / “So let’s go back to 1985. Let’s go to LL Cool J’s debut album “Radio”. The cover of that album is a box. A big old boom box with a cassette deck. The back cover is LL wearing black and red Jordans. That set it off.”
Michael Jordan / “Nike felt the need, like, “oh, Adidas is going out like this? Boom. We’re going to take Michael Jordan and now we’re going to make him. Because there’s a dilutive effect. It’s one thing to endorse Run DMC, the band, which is basically the imprimatur on hip hop, but you’re focusing on one individual, Michael Jordan. Thus, the cult of personality: the brand emphasis on one dude with effectively one pair of kicks that became this hyper-focused thing.”
P-Fine / “Dude was corny. He didn’t hold a candle to Stretch and Bobbito. But he was a precursor. You gotta give respect to him, his DJ, and the people that were making it happen up there. Lyvio G. His DJ was Lyvio G.”
Beat Street / “I’m on a mission to get kicks nobody has. A black leather goose that I could afford: preferably the one that not too many people have or that no one else has. Trying to get some hats that no one else has. Get some records. Hit up Beat Street on Fordham Road. Get some vinyl. ”
Fordham Road / “I’d go from where we lived in Greenburgh down to the Bronx, go to Fordham Road, boom, that’s where I’d get the stuff. Come back up and rock kicks that no one else had. And that was a very important thing.”
Madison Square Garden / “(Run DMC) shooting lasers in air. Bucking lasers in the air. Yeah. The concert is in 87. ‘Raising Hell’ tour. With the Beasties opening for them and Davy DMX opening for them; Flavor Flav coming out, Mike Tyson coming out between the acts.”
Georgetown / “You have a black head coach leading a predominantly black team to the NCAA Championship playing a style of basketball that was really amazing. Really incredible, it was, like, ‘wow’, you have to give it up to Georgetown. Everyone liked Georgetown. Unless you had family that went to Maryland or something.”
Albee Square / “Brooklyn was a whole other planet. They call it ‘The Planet of Brooklyn’ for a reason.”
Rebel Without a Pause / “In May of 1987 the first time that ‘Rebel Without a Pause’ , Public Enemy’s most important single in many respects, Def Jam’s most important single in many respects, I believe that debuted on the P-Fine show on WNYU.”
Don’t Believe The Hype / “You gotta remember, 87-88, trying to listen to hip hop, it was not played in the day time at all. Chuck D. Public Enemy. ‘Don’t Believe The Hype’. ‘On the day time radio scared of me, because I’m mad, plus I’m the enemy, they can’t come on and play on prime time because I know the time'”.
Cult of Personality / “The band was called Living Colour. Vernon Reid and Corey Glover. They had this song, ‘Cult of Personality’, which was in rotation on MTV. That was big.”
Last Night / “Brooklyn had that reputation. Hip hop made it very clear. You have Kid ‘N Play singing that song, ‘Last Night’, they talk about, ‘Brooklyn, Brooklyn, terrorizing Union Square'”.
I Know You Got Soul / “Going to 87-88. Going back to seeing this. Holding the Village Voice like “oh, crap” with 25 rappers and DJs on the cover. And seeing these articles about Eric B. What was the impression of other people when Eric B and Rakim came out with ‘I Know You Got Soul’?”
Diadora High Tops / “Listen. You had to go to my high school. It was 7-12th grade so it was maybe 1200 kids. To rock kicks and get that reaction: it wasn’t just 2 or 3 people noticing. It was 25-40 people noticing with a half hour of me walking in the building. Dudes I didn’t know were like, “yo! yo! yo!”, and they’d stop their friend and they’d stop me so they could show their friend the kicks I got. Nobody had these joints.”
Ellesse / “There were some tennis joints that had flavor. Diadora. Ellesse. These are like tennis and golf type joints, you know what I mean? Country club type stuff, I guess, I don’t know, I didn’t go to one, but they were different.”
Adidas Ewing / “We called ’em ‘Ewing joints’, I forget what the real name is, ‘Terminator’ something like that. Incredible high tops: blue and orange on white joints that were hot for Adidas that Patrick Ewing was rocking for a minute”.
Keds / “Firstly, it had to be dope. Growing up in the 70s and 80s, every kid I know had Keds at some point. It’s Skippies, you had Keds, Buster Brown joints, whatever. It harkens back to our childhood. I don’t care how tough your childhood was but there are some fun memories. Running around with your friends. And what are you wearing at the time? When you’re seven years old? You’re rocking Pro Keds”.
Jordan 3s / “But when the Jordan 3s came out that was like a whole ‘nother rev.”
Zion-I, Equipto, and Planet Asia play the Sneaker Ball & Shoe Drive at Starline Social Club in Oakland. The event on Friday, May 24, benefits Soles4Souls, features vendors, and brings out the Just Don x Remy Martin Collection (video). Details
This week, Colombia’s J Balvin announced 25 North America tour dates this Fall including Thursday, October 17 at San Jose‘s SAP Center and teased a collaborative album with Puerto Rico’s Bad Bunny. Variety Magazine headlined their review of Balvin’s April 2019 Coachella set, which featured a Bad Bunny effigy on the first Weekend One and Bad Bunny himself on Weekend Two thus: “J Balvin Schools Coachella on Latin Music With Astonishing, Surreal Set” (Variety).
If you know, you know the last season at Roaracle is cliquing like “Golden State” Warriors Mitchell & Ness Shorts, 81-82 . The Shorts feature Mitchell & Ness “Nostalgia Company” craftsmanship, plush materials, and four heavy pockets cut and zippered by Ward Wear Clothing in South Florida for usability on and off-court.